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Simplicity is not a style, it is more a philosophy about how to design something more effectively.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Simplicity is not a style, it is more a philosophy about how to design something more effectively.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Simplicity is not a style, it is more a philosophy about how to design something more effectively.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Simplicity is not a style, it is more a philosophy about how to design something more effectively.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

If you want your businesses to see a boost in sales or to give your brand a better position in its market, maximizing your digital marketing campaign is one great way to go.

After all, businesses can pull a higher ROI from their cheap blogging and social media activities than they can pull from a big ad-buy campaign.

No doubt, SEO plays a significant role in this.

To become more competitive (in terms of getting a higher share of the target audience), more focus must be put on improving the online visibility of your properties through search engines such as Google.

According to a 2018 report by HubSpot, at least 61% of marketers say that “improving SEO and growing organic presence” is a top priority in their inbound marketing campaigns.

For this, it’s vital that businesses be able to drive better results using the right strategies. Noting the impact it provides, it’s safe to say that SEO can be a powerful channel for driving revenue and business expansion.

But just like other digital marketing channels, SEO has its own range of problems to deal with. If you want to get ahead of the competition, it is crucial to identify and resolve these seo problems early on.

Using the right approaches, you can prevent common SEO problems from damaging your online efforts.

Let’s look at some of these problems and the practical ways you can do to resolve them.

404 Errors

Nothing turns off a site visitor more than clicking a link only to be redirected to a page with the number 404 plastered over it. Indeed, 404 errors are a bane to brands that want to build a strong online presence. These errors can increase bounce rates significantly and, as a result, diminish your search rank.

Fortunately, just like the common cold, a 404 error can easily be treated. First thing you need to do is to list down all the broken links you have in your website by testing the pages in your navigation menu.

Once you have identified the affected destinations, you can now update these broken links. For best results, you can perform a thorough site audit yourself, or you can save time by hiring an SEO consultant to do it for you. Not only will you be able to locate broken links, but you can also identify other SEO-related issues as well.

The simplest trick in this case is to change the URLs of the affected links so they can direct users to a relevant landing page. On the other hand, if you’re using WordPress with Yoast as a plug-in, you can update your links automatically through 301 redirects.

Missing Alt Image Tags

Nowadays, it is recommended that businesses include images in their blog content. Some, however, just place an image while overlooking the alt attributes.

Visuals provide greater value for businesses that want to educate and influence their audiences. The lack of alt attributes such as meta-tags and titles can diminish the value of your content.

After all, alt attributes provide context to your content. Other than that, alt attributes can also give your products and services even greater visibility on Google image search results.

Solving image tags is easy. If you’re using WordPress, you simply browse through your image gallery and manually enter the data you required on each image. Make sure to use the title of the corresponding blog article as the title of the image.

It can be a time consuming process, but it’s worth it!

Unoptimized Content

Over the years, Google has updated its algorithms to provide search visitors with the best experience. Value is important, and Google is making sure that vendors with a considerable presence online can help audiences find what they are looking for.

For this reason, Google has become a lot stricter, requiring businesses to focus more on creating value for their audiences and penalizing anyone still trying black hat operations.

If your SEO efforts are not doing well in terms of generating higher organic traffic, then there’s something in your content that Google doesn’t like. Performing a full content audit can help you identify website issues that are pulling your site ranking down the drain.

Once you have done a content audit, it’s only a matter of making sure that the content you churn out:

• is between 500 to 1,000 words;
• has images with their proper alt attributes;
• makes proper use of H1 and H2 tags;
• contains both outbound and inbound links to relevant landing pages; and
• is readable and has the right keywords that people are looking for.

A good rule of thumb here is to consider providing value to your audience and making sure that what they read on your website can help them decide whether to buy something from you.

7 Tips for A Victorious Email Marketing Campaign

It isn’t easy to connect with your audience; it’s a hefty feat that demands serious talent and experience. A frustrating aspect of running any business is that, even if you have impeccable products and service, you won’t get anywhere if customers don’t know who you are. While an SEO campaign and PPC can put you on the map, reeling in returning customers is another battle. Once someone makes a purchase, you should have a system set up that convinces them to move on to your other products and services.

An email campaign serves as an educational reminder to your customers and potential customers that your company is the best at what you do. You want your customers to feel that your products are an absolute necessity, and a friendly reminder is the best way to do so. However, without the correct methods, you could end up doing more harm than good. The last thing you want is to badger your customers and have them unsubscribe. That’s where Byra comes in! Below are seven different tactics to running a tried and true email campaign:

Flawless Design

Graphic designers are employed for a reason. Your design needs to cater to the reader; point them towards the important sections and make sure that your email is visually pleasing. Emails that are muddled by busy information are likely to be ignored, so you want your email sleek and simplistic. Think of how you’ve branded your own business and website: that’s exactly the flow that you want to keep for your emails. After all, they represent the voice of your company!

Set the Stage

Wildly sprinting into your campaign with no concept in mind is a huge mistake. Many obsess over the subject line, but what’s the point of a stylish subject line if it doesn’t match the content inside? What you want is a uniform thought distributed evenly throughout your email. If you plan on offering a promotion, make that apparent from the start and to the finish. Be honest, be concise, and have a real objective in mind. Don’t ever mislead your customers; they will unsubscribe.

Engaging Copy

A critical mistake that many businesses fall into is underestimating the importance of a copywriter. There is virtually no purpose to an email campaign if the content is written poorly; you might as well just slam your head on the keyboard and click “send.” Consumers are plagued by marketing emails day in and day out. If you want to grab their attention, your emails need to be authentic and well written. Convey your message with clever language that’s fun to read but remains relevant to your email’s purpose. Don’t know how? Hire a copywriter!

Applicable Subject Line

Don’t lie. Period. We cannot stress this enough; a subject line that does not express what is inside the actual email is an absolute deterrent. Nobody wants to feel duped, and you certainly don’t want to give your customers the impression that your business is insincere. Aside from honesty, you want to invoke curiosity from your readers. Create an enticing headline that truthfully displays what’s inside your email and match that headline with a seductive call-to-action within your content.

Responsive is Imperative

How many people do you know that check their email on their phone? Everyone? Exactly. Mobile is no longer a new phenomenon, it’s a marketing necessity. You cannot tap into your campaigns fullest potential if you don’t create responsive design for your emails. This isn’t a suggestion; this is a must.

Automated Responses

Technology is a beautiful thing, and you’d be foolish to ignore the technological prowess that surrounds today’s emails. With automated responses, you can be sure that your customers are taken care of 100% of the time, every time. Not at your computer? Well, how about a response that explains to a particular customer that you’ve received their email and plan on responding within the next 24 hours? It’s the little things that keep people interested, and this is just as much a customer service tactic as it is an email campaign tactic.

A/B Testing

Having trouble deciding between two concepts? Well, we applaud you for conceiving two stellar ideas, and we have a solution. Send out your two favorite concepts to smaller email groups, and test how each one does. When you see the results, go with the higher performing email. This can save you.

Bonus Tip: Hire Byra to Run Your Email Campaign

Byra has the privilege of working with the best designers, developers, and copywriters around, and our team has brought huge success to a plethora of businesses. Our email campaigns are run through the finest programs and we’ll take the time to customize your campaign to fit your needs. If you think that your business and sales could benefit from a dialogue with your customers, then contact Byra today.

Robbie Williams will go head-to-head with Olympic athlete Usain Bolt at the 2018 Soccer Aid charity game.

The Rock DJ singer will serve as the captain of the England team, while Olympic sprinter Bolt will head up the World squad in the latest edition of the charity tournament, which Robbie co-founded in 2006. “I am buzzing that Soccer Aid for Unicef is back,” Robbie said in a statement. “Reclaiming the title for England this year is going to taste so much sweeter with Usain leading the Soccer Aid World XI. I can’t wait to lead out the England team on Sunday 10th June at Old Trafford in what really is a game like no other. With your support, we will help children in danger around the world.” Retired athletics star Bolt, who will be playing his first official soccer match, said his team will be unbeatable and that he already has a special celebration planned for when he scores.
“It is my dream to make it as a professional footballer, so to be able to step out onto the pitch at Old Trafford in June, and play against some of football’s biggest legends is going to be remarkable,” he said. “I enjoy the thrill of competition in front of a crowd, so Robbie and his England team better watch out as I won’t be going easy on them!”

Robbie and Usain, who have recorded an advert for the competition, will be joined by celebrities and soccer legends which have yet to be announced.

The match will take place at Old Trafford stadium in Manchester, England on 10 June (18) and will be broadcast live on ITV in the U.K. All profits from ticket sales and viewer donations will be given to United Nations Childrens’ Fund (UNICEF) UK, for which Robbie serves as an ambassador.

You website’s homepage is the storefront of your business. If it doesn’t communicate what’s inside in an engaging and clear way, customers will most likely pass it by. We compiled a list of the most common things that are overlooked by businesses when creating their website’s homepage.

1. Not communicating your product value proposition effectively

To gain several minutes of user attention, you must clearly communicate your value proposition within 10 seconds.

This is a pretty short window, so you need to quickly help people understand what’s your product and why they should keep browsing your site. Make sure you have that short pitch visible in the top section of your homepage, so people can see it without having to scroll.

2. Not calling visitors to action

Your website exists to entice an action in visitors that pushes them to the next step in their evaluation. This is also known as Call to Action. Some of the most popular calls to action are related to trial download, contact form submission, demo signup, and purchase.

However, many fail to have a visible call to action on their homepages, which is the place on which the majority of their potential customers will land.

A simple thing like putting a contrasting button with your most important call to action on your homepage can significantly increase your chances of converting visitors into customers.

3. Not providing shortcuts to important information

Visitors come to your website to complete certain set of tasks, like learn about the product benefits, see what customers you have, or check the pricing. The easier you make it for them to gather this information the higher your chances of convincing them to keep browsing your website. Putting links to such resources on your homepage can significantly shorten the amount of time a user needs to get to the information she is looking for.

4. Not providing contact information

Don’t expect visitors to browse your whole website in search for your company phone or email. Just because you know it is at the bottom of the About Us page, doesn’t mean they will know. Make sure it is visible at all times. A quick tweak like putting your contact info in the main navigation or in the footer can significantly improve the number of inbound inquiries you receive.

Whether you are designing a website from scratch or want to improve the effectiveness of your current one, follow those simple tips and you will be one step closer to achieving your business goals.

Not all marketers have the time and resources to go through a full website redesign process. Here are a few simple but proven techniques that you can implement today and optimize your website’s conversion rate.

Call to Action Button Color

This is one of the most important elements of your website. The “Call to Action” button is the button that guides your visitors to the desired business goal, like signing up for a trial, downloading a whitepaper or contacting sales.

There is no real best practice about using a specific color across all sites and businesses. If someone tells you there is, don’t trust them. CTA buttons are like road signs that tell people which is the right way to go. As such the most important thing to have in mind is that they need to be in contrast with their surrounding. A good way to determine contrasting colors is to use a color wheel. For example, if you have a background that is in the “Blues” spectrum the corresponding color for the button should be from the “Reds” spectrum.

Another thing to remember is that no matter how logical a color change might look, always A/B test any changes to validate your assumption.

Pop-ups

For many years there was a certain stigma to using pop-ups on your website because it was thought that they ruined user experience. But with the proliferation of A/B testing and the ability to validate efficiency, more and more companies are starting to revive pop-ups as means to increase conversion rates.

The key to success with pop-ups is context. Forget about homepage pop-ups. Wait until your visitors have browsed a bit, so you can determine their intention.

Communicate Value on Sign Up Forms

The sign up form is the hardest and most important hurdle you need to take your visitors over, so you need to get it right.

You can always experiment with removing form fields, but this way you are capturing less important business information which will limit the segmentation options for post-registration initiatives like email marketing or sales follow up.

That’s why a more suitable tactic is to increase the desire of people to sign up.

For a newsletter form this can be done by adding a summary of all the useful resources you will receive if you leave your email.

For forms that ask the visitors for more information, like trial forms, you need to put a bit more work in. Things to consider adding, in addition to the benefit of signing up, are social proof like testimonials and things that address anxiety concerns.

Following those three simple techniques can get you closer to meeting your marketing goals. But remember, always test new things against current versions to make sure there is an improvement.